UX/UI Design

UX/UI Design is at the core of all solutions developed by InnovationM. Our Designers work specifically based on guiding principles of InnovationM as their main priority is to enhance User-Experience. We focus on creating solutions that user wants to experience with Simplicity and Scannability so that the application can be easily understood by the users on first appearance.
We give high Priority importance to standard Design Guidelines and Call to Action based on usability of the application

InnovationM work with clients to design concepts for a new mobile & web applications or re-design existing solutions with a purpose to modernize the design & provide a meaningful user experiences that strengthen the brand & deepen customer engagement.

From Ideation to Perfection

We design to communicate your ideas to your user the way they can be driven towards your business goals by following an ideal road map of understanding your users.

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Effective solutions can only be achieved from insight: we patiently understand about your goals, ask the right questions to map your business, your users, your competition and the problems or opportunities that you are trying to address. We then conduct ethnographic and competitive research and analysis, apply the principles of user-centered design and assess all relevant factors impacting the project to define the exact problem statement, that need to be solved to address both your business goals and user’s expectations.

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Concept Understanding

InnovationM would conduct discussion to learn about your goals, ask the right questions to understand your business, your users and your competition and the problems or opportunities that you are seeking to address.

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Research and Analysis

After Understanding your requirements, experts in InnovationM spend time on personal level research of Customer Journey and use cases of your app outlining the ideal user experience for each touch point with your product.

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Creation of Detailed Wireframes and Prototypes

Solutions suggested by our experts are put down in the form of Detailed wireframe and prototypes to better understand the functionality and flow of the application.

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An effective design is essential for better business. Following design process is core for our organisation. Our designers are experts in solving complex business challenges while giving users simple and memorable experiences. We specialize in cross-channel, user experience design for web platforms, web-based software applications, CMS/CRM platforms, kiosks/displays, desktop software, custom operating systems and mobile applications. Our process includes competitive analysis, ethnographic studies, expert analysis, focus groups, discovery workshops, flow diagramming, information architecture, customer journey mapping, UI design, UX/UI specifications and style guides.

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Creating Mood Board

We create moodboards to attempt towards creating creative vision and demonstrate the feeling, tone and direction of a proposed design or product. in this process we work towards creating look and feel of the product in terms of typography, imagery, color palette and effects such as texture, layering and call to action.

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Designing User Interface

Based on the moodboards created we work on designing the most functional user interfaces screens of the application to view and analyse the look and feel of the application at runtime. This process works on various iterations until designers get best solution of your problem and help achieving your goals.

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Transitions and Animations

After finalising designs the liveliness and WOW Factor of the application comes during the final phase of the application development. During this phase our designers gives the transition and animation guidelines to the developers for various design elements of the application so that the application can provide proper and ontime feedback to give the sense of realtime experience to the user.

Our Offerings

New Concept Design

Concept understanding and preparing of personas & scenarios, Creation of wireframes for Concept Realization and Creation of detailed wireframes & Visual design for the software solution

Application Re-design

Modernizing (re-designing) an existing application to build a software solution with a high-usability and smart customer touchpoints.


Create quick prototypes to demonstrate the concept & working of the application at an early stage of product & application development. We build wireframes & click-through prottypes using tools such as Balsamiq, Axure & MockingBot or using plain simple HTML.

Promotional Artwork for App Store

If you are preparing your app to get featured on App Store, we can help you in creating promotional artwork based on App Store's artwork guidelines. We ensure talent, faces and characters are layered properly creating separate layers for Background Artwork and Title Treatment Artwork.

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