AI Music Learning App for the Oldest Music Label - SAREGAMA

Saregama is India's oldest music label, now evolved into a diversified entertainment powerhouse. With music labels, it is also a multilingual TV content producer and an active film studio.

Over the decades, Saregama has grown from selling CDs to digital retail. Now, it also runs on iOS and Android apps. The company showcases its creativity with a retro-style music player called “Saregama Carvaan.” It also embodies a fearless filmmaking mantra, “Yoodle Films”.

Industry

Music & Entertainment / EdTech

Services

App Development, AI/ML, Analytics

Business Type

Enterprise

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Composing Saregama's Next Movement — AI-Powered Singing App

Saregama wants to make learning music as simple as listening. They plan to launch an AI music learning app called “Padhanisa.” A smart-interactive platform for vocal and instrumental lessons. It makes professional-grade lessons available to everyone.

A digital music education platform that supports beginners and skilled performers. The goal is to help users unlock their singing potential like never before.

Here, the real challenge was to build more than an app. The goal was to build an AI-driven mentor. A music learning app in India provides personalized music education. It caters to each user’s unique needs and goals. An app that can be accessible to everyone, from beginners to advanced learners.

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Navigating the Challenges of Building an AI Music-Learning App

AI-Powered Personalization

Creating a platform that uses AI for instant feedback. It provides personalized feedback and detailed vocal analysis based on user performance.

Integrating Dynamic Features

Building a cross-platform learning solution. A platform packed with features like vocal training, tempo control, and instrumental practice. It also offers multilingual support, live masterclasses, and detailed assessments. It should support all users without compromising usability or performance.

Seamless Cross-Platform Experience

The challenge was making it accessible to everyone. This means reaching all devices, from Android and iOS to tablets and the web. It’s important to create an AI music learning app that is responsive. This way, users can enjoy a steady learning experience.

Creating Personalized Experiences

Integrate MoEngage into the digital music education platform. To help analyze user behavior and preferences in detail. It enables us to craft a unique journey for each learner using smart backend automation.

InnovationM Helped Saregama Boost Revenue by 60% Through a Music Education Platform

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Developing the Easiest Way to Learn Singing - A Cross-Platform Learning Solution “Padhanisa”

InnovationM developed AI-powered, cross-platform music learning solutions. An app to make learning music easy and simple. It provides voice as well as instrumental training, from beginners to advanced levels. It includes comprehensive assessments and helpful recommendations. Helping users to track their progress and improve skills.

This music learning app in India offers customizable features, like tempo control and background audio. You can also find lyrics in different languages and musical note displays. As a result, these options enhance the user experience.

Moreover, it has built-in audio recording and analysis. This AI-powered singing app enables learners to test their performance. It also provides personalized music education. This includes warm-ups and workout tips tailored to the user's performance.

Users can get detailed reports. They can also earn certificates through this cross-platform learning solution. The platform is accessible on Android, iOS, tablets, and the web. We’ve linked this digital music learning platform with MoEngage. This helps us gather user insights and create personalized experiences.

Results and Business Impacts

Conclusion

Saregama has released "Padhanisa," an AI music learning app. This app draws on the company's rich music legacy. It engages users, boosts brand identity, and grows its reach in the digital world. This AI-powered singing app mixes music tradition with modern technology. It brings together heritage and innovation. Padhanisa offers a fun and unique musical experience for everyone. It's easy and convenient!